Let’s face it: Most of us have been there. We’ve been a student without the vaguest idea what post-college life will look like. Or an alum pivoting careers and needing mentorship.
Now, thanks to Career Education’s first-of-its-kind new website, help is just a few clicks away. But not just generic help; instead, it’s assistance tailored to a visitor’s specific needs.
With a series of questions, the site asks users who they are, how they’re feeling, and what they’d like to do. A student seeking an internship will be provided with entirely different digital resources than, for example, an alum who is hoping to reenter the workforce after a decade away. And importantly, all different sorts of information will show up together on her screen—information that might have been stored in different places in a traditional career-services type of website.
So, for example, the internship seeker might be introduced to Career Education’s internship staff, and see a variety of “cards”—short articles, some explaining Wellesley’s signature internship programs, and others offering advice on how to find opportunities. She could read about the experiences of her fellow students and would be told of important upcoming deadlines for applications.
The alumna, on the other hand, might find her screen filled with a link to the Hive, the College’s mentoring platform, as well as cards with advice on updating technology skills and writing résumés. She’d meet the alumnae career advisors at Wellesley and could make an appointment for counseling.
Both users would likely be referred to Handshake, Career Education’s database of job and internship opportunities.
Tess Mattern, Career Education’s digital marketing manager, says the site aims to meet students and alumnae “where they are in their journey.” She adds, “Our site will pull up the relevant information you are looking for, but also opportunities you didn’t know to search for—such as fellowships … , on-campus … career fairs, or alumnae career stories that might pique your interest in a related field. Alumnae can think of our site as a Pinterest for career services.”